UN Tourism’s cover photo
UN Tourism

UN Tourism

International Trade and Development

Madrid, Madrid 255,988 followers

We are the UN agency responsible for the promotion of responsible, sustainable & accessible tourism.

About us

UN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the Sustainable Development Goals (SDGs), geared towards reducing poverty and fostering sustainable development. UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world.

Website
http://www.unwto.org
Industry
International Trade and Development
Company size
51-200 employees
Headquarters
Madrid, Madrid
Type
Nonprofit
Founded
1975

Locations

Employees at UN Tourism

Updates

  • 📍 Regional Workshop on Sustainable Gastronomy Tourism in the Pacific Experiences, Itineraries & Value Chains | Nadi, Fiji 🇫🇯 How can we connect agrifood systems with sustainable tourism — in a way that uplifts communities and protects ecosystems? In Nadi, over 70 producers, tourism operators, and institutional partners from across the Pacific came together to answer this question. Organized by UN Tourism, the Mountain Partnership of the United Nations, and the Pacific Tourism Organisation, the workshop focused on co-creating authentic experiences and itineraries that celebrate Pacific identity, biodiversity, and resilience. 🌱 Gastronomy tourism is more than what’s served — it’s about who grows the food, how it’s shared, and why it matters. This initiative marks a key step forward in harnessing the power of food as a catalyst for sustainable development in Pacific Small Island Developing States. 🤝 Proudly supported by: Ministero degli Affari Esteri e della Cooperazione Internazionale Agenzia Italiana per la Cooperazione allo Sviluppo 🔗 Read more: https://lnkd.in/dSmwWvGJ

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  • 📊 Chart of the Week | Tourism for Rural Development: From Vision to Action Since 2020, UN Tourism has advanced rural development through concrete action — from launching the Best Tourism Villages and STAR self-assessment tool, to small grants, capacity-building, and the first global conference on the topic hosted by Vietnam. Each milestone brings us closer to rural tourism that uplifts communities, safeguards heritage, and delivers on the promise of inclusive, sustainable growth. 🌾🌍

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  • 🌐 From climate events to geopolitical instability and economic shifts, recent years have shown just how vulnerable global tourism systems can be. Building resilience is no longer optional, it’s essential. How can we make tourism systems more resilient to future global shocks? Join the conversation and share your perspective on shaping a stronger, more adaptive future for tourism. 🗣

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  • View organization page for UN Tourism

    255,988 followers

    🚨 The UN Tourism Safe Destinations Challenge is officially launched! We're calling on innovators, startups, MSMEs, and public-sector actors from across Europe to submit scalable, tech-powered solutions that strengthen the safety, security, and resilience of tourism destinations. From climate and health-related hazards to cyberattacks and crisis communication, this is your opportunity to drive real impact in a sector that urgently needs innovation. 💡🌍   📢 Launching NOW, the challenge offers global visibility, mentorships, piloting opportunities, and more.   📅 Submission period closes October 2025   👉 Learn more and join the challenge: https://lnkd.in/dBSjxbye   #UNTourism #InnovationForTourism

  • From predictive analytics 📊 & real-time data ⏱️ to smarter infrastructure 🏗️ & personalized experiences 🧭 — AI is transforming tourism. How can we harness its power ethically, inclusively & strategically?💡 Let’s shape the future of tourism policy together 🤖✈️

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  • The panel “Deporte y Turismo: Estrategias para un legado sostenible”, organized by UN Tourism during Sports Summit Madrid, brought together public and private sector leaders, as well as destination representatives, to explore the growing impact of sports tourism 🏟️🌍. Discussions focused on: 🔹 Key drivers behind the global rise of sports tourism 📈 🔹 Success stories from destinations like Murcia and Nayarit 🌊🌞 🔹 The role of air transport, with insights from IBERIA ✈️ 🔹 Emerging segments such as active tourism and immersive sports experiences 🚴♂️🎮 🔹 The importance of long-term strategies to ensure positive legacy and manage mass tourism sustainably ♻️📊 On this occasion, Ion Vilcu, Director of the Affiliate Members and Public-Private Collaboration Department at UN Tourism, shared recommendations for destinations on how to strategically position themselves and leverage sports tourism as a tool for development and territorial promotion 🧭🌐.

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  • 📢 New Report Released!    The Women in Tourism Regional Congress Report has officially been launched — providing a powerful roadmap for accelerating gender equality, education, innovation, finance access, and digital empowerment across Africa’s tourism sector. 🌍✨    Held in Freetown, Sierra Leone, this landmark Congress brought together leaders, changemakers, experts, and grassroots voices to identify actionable strategies 💪🏾👩🏾💼    ✅ Embedding gender equality in tourism policies  ✅ Equipping women with skills to lead  ✅ Unlocking finance for women entrepreneurs  ✅ Driving digital inclusion and empowerment     👉 Access the full report here:   https://lnkd.in/d54Szn-j    #WomenInTourism

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  • 🎓 UN Tourism was pleased to welcome a delegation from Wakayama University, Japan, as they marked the 10th anniversary of their Affiliate Membership. Led by Professor Kaede Sano, the delegation explored opportunities for deeper collaboration — including joint research and participation in UN Tourism’s internship programme. Here's to a decade of partnership and many more ahead! 🇯🇵🤝

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